Hi, I'm Chris.

I've spent 15 years scaling content sites — from 2M to 20M monthly visits at Movoto, co-founding Zippia, and building HomeSnacks to millions of visits as a side project. These days I help teams put Claude Code to work on SEO and growth marketing.

Work with me Read my writing

What I'm building now

All Around STL
Dad-reviews of St. Louis's best restaurants, parks, and places.
Local content site
HvH Lounge
Guides, builds, and strategies for Heroes vs Hordes.
Gaming content site
HomeSnacks
Data-driven rankings of the best (and worst) places to live in America. Millions of visits and counting since 2015.
Data content site

Writing

How I Migrated a Whole Site in a Day with Claude Code
A site migration case study: folding ~1,100 RoadSnacks articles into HomeSnacks in a single day with Claude Code — planning, orchestration, dashboards for validation, and running batches from my phone.
SEO · June 2026
How Long Does Google Give You To Fix A 5XX Error?
What we learned about Google's indexing patterns from getting spammed and fighting back.
SEO · September 2018
The Power Of Linking Related Content Together
How creating content clusters improves site engagement and organic traffic.
On Page SEO · June 2018
The Economics Of A Viral Blog (2015)
What a two person blog can make off understanding the Facebook algorithm.
Blogging · December 2015