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Zippia
Co-Founder & VP of Marketing
Durham, NC
May 2015 - Present
- Developing the user acquisition model around SEO, content marketing, and paid acquisition
- Testing and optimizing the conversion funnel from initial visit through registration
- Working on product improvements to find product market fit
- Create reports, dashboards, and business analyses with Python
Durham, NC
May 2015 - Present
- Founded a network of viral content websites
- Achieved a peak of 6mil+ visits/mo with a steady state of about 1mil visits/mo
- Write Python to scale content, automate reporting, and improve site structure
- Monitor changes to Google and Facebook algorithms in real time
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Movoto
Sr. Director of Marketing
San Mateo, CA
Mar. 2013 - Apr. 2015
- Online real estate brokerage and search portal
- Led all SEO, content strategy, and online marketing initiatives
- Increased traffic to all Movoto properties from 2mil+ visits/mo to 20mil+ visits/mo
- Grew and managed a team of 20 people
- Created a coherent brand message to drive internal philosophy and external branding
- Ran excel analyzes as needed for product, operations, and marketing
Product Manager
Business Analyst
Jan. 2011 - Mar 2013
Sept. 2010 - Jan 2011
Burlingame, CA
2009 - Sept. 2010
- Data analytics contractor for various government entities
- Created SAS and STATA reports and summaries
- Performed outlier analyzes to identify fraud in medicare and medicaid